Shoot, even Granny uses mobile web to market her 'possum pie. If customers in France want to order up some squirrel jerky, they can git aholt of Granny pronto. If folks in their cars get a hankerin' fer badger stew, they can get Granny's hours, a map, discount coupons, and more on their cell phones. Best of all, mobile marketing is accessible. Ain't ever'body got a fancy computer or even one 'o them smarty phones but ever'body's got a cell phone, right? Mobile phones cover every demographic from Central Park to the trailer park. Mobile web even works on phones dumber than Jethro. Granny don't miss out just because her customers are on a plane, at the dentist, or waiting in a line.  Why should you?