Why RJ SEM? We have been in the SEM/PPC industry for almost 3 years. Our staff is Google Adwords Certified as well as Yahoo Ambassadors. When people search, 60% (Browsers) of them go to the organic section, while the other 40% (Buyers) go to the Sponsored section of the search results.We want to help you get 100% of the pie and not just the browsing 60%.