Keyword Research/Analysis: After meeting with you and understanding your business goals, we will research keywords and phrases that will help meet your business goals. Campaign Optimization: Once we have come up with the best keywords and phrases, we will create ad groups and ad copies that will perform. During the campaign we review and analyze the results. We perform ad testing also known as a/b testing. Youtube Inclusion: If you have a video ad, we can take your video and submit it to youtube, as well as optimize it, so that it will display in search results