Customers are in control Consumers place more trust in fellow consumers than they do in traditional marketers and advertisers. Friends, family, co-workers and other peer-to-peer influencers are by far the most trusted sources for making decisions about buying products and supporting causes. Utilizing the latest consumer- generated mobile media, and social network marketing technologies (word-of-mouth combined with word-of-mouse), TrailSkate customers can "Get Paid to Have Fun!" through the new "TrailBlazer" online and on-trail sports community The TrailBlazer "recession proof" business model gives money back to customers and charities, keeps prices low for end-users, and provides income for our community of TrailBlazers.